Real companies, real outcomes. Each engagement below is verifiable through public announcements, LinkedIn, or named references on request.
Two-sided acquisition and city-by-city launch playbooks
$100M+/yr managed across Google, Meta, and affiliate
30–60% CAC reductions with 3–4x LTV/CAC
Claude, Cursor, PostHog—workflow over headcount
Regional startup with strong local traction but no scalable engine. Two-sided dynamics: emotionally sensitive consumer demand and a network of independent veterinarians on the supply side, with operational complexity in every new metro launch.
Architected the complete growth engine from scratch—SEO at local scale, paid acquisition, lifecycle marketing, and vet/clinic referral loops—integrated into a repeatable city-launch playbook. Repositioned the company narrative from services business to high-growth healthcare brand.
CodaPet moved from regional startup to the national category leader in in-home pet end-of-life care across 170+ metro markets, on a lean team using AI-native workflows and a small set of agency partners.
Public company transitioning paid acquisition from a holding-company agency structure into an in-house operation. Needed to scale spend dramatically without sacrificing CAC discipline—paid had to become a primary revenue pillar, not a cost center.
Stepped in as performance media lead through Miliki & Co after the agency-to-in-house transition. Personally ran $100M+/yr in spend hands-on across Google, Meta, affiliate, and attribution—not overseeing from a dashboard.
Transformed paid acquisition into one of REAL's primary growth pillars at public-company scale, with CAC discipline maintained throughout aggressive scaling.
Marketplace stuck on the supply side. Needed to scale enterprise contract manufacturer acquisition fast enough to attract enterprise demand—Unilever, Nestlé, Coca-Cola won't show up without inventory.
Joined as W2 Head of Growth via Miliki & Co. Built the entire supply-side acquisition engine from scratch, focusing on systematic enterprise supplier acquisition rather than one-off BD.
The supply-side acquisition engine was structurally identical to two-sided marketplace problems across other portfolios—and led directly to a successful acquisition by Pacific Fin Capital.
IoT hardware company stuck in a niche refrigeration-monitoring positioning with a small TAM. Needed to redefine GTM, build B2B demand from scratch, and credibly tell a Series A story to investors—on a lean team.
Converted from advisory client to full-time Head of Growth. Led the strategic pivot from refrigeration monitoring to grid-responsive energy management—unlocking a fundamentally larger addressable market. Built B2B demand generation infrastructure end-to-end: ABM, funnel optimization, enterprise sales enablement.
Repositioned a niche IoT hardware company into a grid-responsive energy management platform serving enterprise facilities—and closed the round.
First marketing hire at a hardware startup with a Kickstarter origin and a single SKU. Had to build profitable, omnichannel DTC distribution from zero with disciplined unit economics.
Owned full-funnel acquisition end-to-end—paid, SEO, email, CRO—and built omnichannel distribution across direct eCommerce, Amazon, QVC, and Sam's Club, each with distinct operational and logistics requirements.
Positioned Cubii for nine-figure acquisition by establishing profitable, multi-channel DTC distribution from a single Kickstarter SKU.
Pre-revenue two-sided marketplace needing simultaneous worker supply and enterprise/SMB demand at scale—with ruthless CAC discipline because two-sided economics break fast otherwise.
Joined as Employee #14 and VP Marketing. Built marketing functions from scratch and scaled the org from 1 to 40+ while running aggressive supply and demand acquisition in parallel.
Established the template for portfolio-scale two-sided acquisition: parallel supply and demand engines with shared infrastructure—and a successful exit.