Directly supported by pipeline
From a near-zero baseline
Improvement vs. baseline
Grid-responsive energy mgmt
Chart shows quantified outcomes; other results are qualitative.
IoT hardware company stuck in a niche refrigeration-monitoring positioning with a small TAM. Needed to redefine GTM, build B2B demand from scratch, and credibly tell a Series A story to investors—on a lean team.
Converted from advisory client to full-time Head of Growth. Led the strategic pivot from refrigeration monitoring to grid-responsive energy management—unlocking a fundamentally larger addressable market. Built B2B demand generation infrastructure end-to-end: ABM, funnel optimization, enterprise sales enablement.
The outcomes that defined this engagement
Led the rebrand and repositioning from Therma → GlacierGrid
600% increase in qualified pipeline through ABM and funnel optimization
60% improvement in CAC payback while expanding TAM
Pipeline and narrative directly supported the $19M Series A close
The strategic frameworks behind this work — explore them in the System.
Repositioned a niche IoT hardware company into a grid-responsive energy management platform serving enterprise facilities—and closed the round.