Directly supported by pipeline
From a near-zero baseline
Improvement vs. baseline
Grid-responsive energy mgmt
Chart shows quantified outcomes; other results are qualitative.
IoT hardware company stuck in a niche refrigeration-monitoring positioning with a small TAM. Needed to redefine GTM, build B2B demand from scratch, and credibly tell a Series A story to investors—on a lean team.
Converted from advisory client to full-time Head of Growth. Led the strategic pivot from refrigeration monitoring to grid-responsive energy management—unlocking a fundamentally larger addressable market. Built B2B demand generation infrastructure end-to-end: ABM, funnel optimization, enterprise sales enablement.
The outcomes that defined this engagement
Led the rebrand and repositioning from Therma → GlacierGrid
600% increase in qualified pipeline through ABM and funnel optimization
60% improvement in CAC payback while expanding TAM
Pipeline and narrative directly supported the $19M Series A close
The strategic frameworks behind this work — explore them in the System.
Repositioned a niche IoT hardware company into a grid-responsive energy management platform serving enterprise facilities—and closed the round.
Send your numbers through a short intake. I'll read them before we talk, and on the call I'll tell you where you're losing money and what I'd do about it, in order. No charge, and you keep the plan either way.