Annualized run-rate
From paid acquisition
While scaling spend 20x+
Plus attribution
Chart shows quantified outcomes; other results are qualitative.
Public company transitioning paid acquisition from a holding-company agency structure into an in-house operation. Needed to scale spend dramatically without sacrificing CAC discipline—paid had to become a primary revenue pillar, not a cost center.
Stepped in as performance media lead through Miliki & Co after the agency-to-in-house transition. Personally ran $100M+ in cumulative media spend across engagements, hands-on across Google, Meta, affiliate, and attribution—not overseeing from a dashboard.
The outcomes that defined this engagement
Took paid from sub-$5M to $100M+/yr while reducing CAC 40%
Made paid acquisition responsible for 25% of REAL's revenue
Hands-on across Google, Meta, affiliate, and attribution infrastructure
Successfully completed the agency-to-in-house transition without performance regression
Transformed paid acquisition into one of REAL's primary growth pillars at public-company scale, with CAC discipline maintained throughout aggressive scaling.
Send your numbers through a short intake. I'll read them before we talk, and on the call I'll tell you where you're losing money and what I'd do about it, in order. No charge, and you keep the plan either way.