After a 60-day turnaround
On a $300+ AOV product
With 6-month payback
Across 100K+ community
First marketing hire at a hardware startup with a Kickstarter origin and a single SKU. Had to build profitable, omnichannel DTC distribution from zero with disciplined unit economics.
Owned full-funnel acquisition end-to-end—paid, SEO, email, CRO—and built omnichannel distribution across direct eCommerce, Amazon, QVC, and Sam's Club, each with distinct operational and logistics requirements.
The outcomes that defined this engagement
Turned a $40K/month loss into profitability in 60 days — and on to a $100M exit
CAC under $25 with 3x LTV/CAC and 6-month payback
Built omnichannel distribution across DTC, Amazon, QVC, and Sam's Club
Cultivated 100K+ engaged community with 50% repeat purchase rate
Positioned Cubii for nine-figure acquisition by establishing profitable, multi-channel DTC distribution from a single Kickstarter SKU.
Send your numbers through a short intake. I'll read them before we talk, and on the call I'll tell you where you're losing money and what I'd do about it, in order. No charge, and you keep the plan either way.