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    Cubii: $0 → $25M+ DTC in 18 Months · Acquired

    Industry
    DTC Hardware · Health & Wellness · Acquired
    Timeline
    2016 – 2017
    Company
    Cubii
    DTC
    Paid Acquisition
    Omnichannel Retail
    CRO
    Unit Economics

    Key Results

    Outcomes at a glance
    $25M+Revenue Built

    From $0 in 18 months

    <$25CAC

    On a $300+ AOV product

    3xLTV / CAC

    With 6-month payback

    50%Repeat Purchase Rate

    Across 100K+ community

    The Challenge

    First marketing hire at a hardware startup with a Kickstarter origin and a single SKU. Had to build profitable, omnichannel DTC distribution from zero with disciplined unit economics.

    The Approach

    Owned full-funnel acquisition end-to-end—paid, SEO, email, CRO—and built omnichannel distribution across direct eCommerce, Amazon, QVC, and Sam's Club, each with distinct operational and logistics requirements.

    Key Achievements

    The outcomes that defined this engagement

    1

    Scaled $0 → $25M+ DTC revenue in 18 months

    2

    CAC under $25 with 3x LTV/CAC and 6-month payback

    3

    Built omnichannel distribution across DTC, Amazon, QVC, and Sam's Club

    4

    Cultivated 100K+ engaged community with 50% repeat purchase rate

    The Outcome

    Positioned Cubii for nine-figure acquisition by establishing profitable, multi-channel DTC distribution from a single Kickstarter SKU.

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