Operating Experience

    15+ years scaling businesses from zero to exit. Two companies founded, five exits contributed to, $150M+ in fundraising supported, and $200M+ in profitable revenue.

    Head of Marketing
    CodaPet
    Chicago, IL
    December 2024 – Present

    National in-home pet end-of-life care brand · 170+ metro markets · 5-person team

    Current

    Key Achievements

    • Scaled CodaPet into the national category leader in in-home pet end-of-life care across 170+ profitable metro markets — built and run by a lean five-person team (Asha plus four full-time contractors) using AI-native workflows.
    • Architected the complete growth engine from scratch—SEO, paid acquisition, lifecycle marketing, and vet/clinic referral loops—integrated into a scalable local market expansion playbook.
    • Established defensible SEO moat with 80%+ top-3 visibility across target markets, creating a self-reinforcing organic demand flywheel.
    • Optimized unit economics to enable profitable city launches; repositioned company narrative from services business to high-growth healthcare brand.

    Impact Metrics

    170+
    Metro Markets
    Profitable
    City Launches
    80%+
    Top-3 SEO Visibility
    Head of Growth
    GlacierGrid (fka Therma)
    San Francisco, CA
    Dec 2021 – Dec 2022

    IoT-to-SaaS climate tech · Converted from advisory client to full-time

    Operating

    Key Achievements

    • Secured $19M Series A by leading strategic pivot from refrigeration monitoring to grid-responsive energy management, redefining GTM strategy and investor narrative.
    • Built predictable revenue engine: 600% increase in qualified pipeline and 60% improvement in CAC payback through ABM and funnel optimization.
    • Established enterprise product-market fit and developed category creation narrative at the intersection of sustainability and operational efficiency.

    Impact Metrics

    $19M
    Series A Raised
    600%
    Pipeline Increase
    60%
    CAC Payback Gain
    Founder & CEO
    Hackless
    Chicago, IL
    2017 – 2020

    Growth consultancy & venture studio · 20+ portfolio engagements

    Founder

    Key Achievements

    • Founded and operated growth consultancy serving 20+ venture-backed startups. Owned all business operations: client acquisition, delivery, P&L, team, and strategic direction.
    • Delivered $40M+ in ARR for portfolio clients, generating 4x–12x revenue growth across SaaS, eCommerce, and marketplace companies.
    • Managed $7M+ in annual client media spend while maintaining profitable unit economics at scale.
    • Built marketing functions from scratch for multiple startups (0 to 20+ people); established experimentation frameworks achieving consistent 40%+ MoM growth during engagements.

    Impact Metrics

    $40M+
    Portfolio ARR Delivered
    $7M+
    Annual Media Spend
    20+
    Venture-Backed Clients
    Managing Partner — Miliki & Co (The RealReal & PartnerSlate)
    Miliki & Co
    Chicago, IL
    2020 – 2024

    Select advisory & portfolio growth engagements

    Advisory

    Key Achievements

    • The RealReal (NASDAQ: REAL): Personally ran $100M+/yr in performance media after agency-to-in-house transition. Scaled paid from <$5M to $100M+ annually (25% of REAL's revenue) while cutting CAC 40%. Hands-on across Google, Meta, affiliate, and attribution.
    • PartnerSlate (W2 Head of Growth): Built supply-side acquisition engine from scratch. 8x enterprise supplier growth (Unilever, Nestlé, Coca-Cola); CAC cut from $150 to $11. Led directly to acquisition by Pacific Fin Capital.
    • Applied Ergonomics: Full digital rebuild for a commercial interiors distributor — eCommerce, CRM, and modern lead capture replacing legacy processes.
    • Additional engagements: FactoryFix (200% platform growth), Centon Electronics (4x revenue), Trust & Will (customer acquisition strategy).

    Impact Metrics

    $5M→$100M+
    RealReal Paid Scale
    8x
    PartnerSlate Suppliers
    $150→$11
    PartnerSlate CAC
    VP Marketing (First Marketing Hire)
    Cubii
    Chicago, IL
    2016 – 2017

    Physical product · DTC + retail · Acquired

    DTC · Acquired

    Key Achievements

    • Scaled DTC revenue $0 → $25M+ in 18 months with CAC under $25, 3x LTV/CAC, and 6-month payback — hands-on across paid, SEO, email, and CRO.
    • Built omnichannel acquisition spanning direct eCommerce, Amazon, QVC, and Sam's Club, each with distinct operational and logistics requirements.
    • Cultivated 100K+ engaged community with 50% repeat purchase rate; positioned company for nine-figure acquisition.

    Impact Metrics

    $25M+
    DTC Revenue (18 mo)
    3x
    LTV / CAC
    50%
    Repeat Purchase Rate
    CMO
    Golfmiles (GolfNow / NBCUniversal)
    Chicago, IL
    2015 – 2016

    Comcast Ventures portfolio · Loyalty commerce marketplace

    Marketplace

    Key Achievements

    • Scaled a loyalty-commerce marketplace from launch to category leadership within 12 months, driving 40% YoY membership growth via partnerships with United, Delta, and Air France/KLM (100M+ loyalty members combined).

    Impact Metrics

    40%
    YoY Membership Growth
    100M+
    Airline Loyalty Members Reached
    3
    Major Airline Partners
    VP Marketing (Employee #14)
    Shiftgig
    Chicago, IL
    2013 – 2015

    Two-sided staffing marketplace · Employee #14 · Acquired

    Marketplace · Acquired

    Key Achievements

    • Two-sided marketplace growth from pre-revenue to $60M+ ARR: 2M+ worker supply + 1,200 enterprise and 20,000+ SMB demand — the template for portfolio-scale two-sided acquisition.
    • Cut B2B CAC 50% while sustaining 40% MoM growth; built the marketing org from 1 to 40+ staff.
    • Supported $20M Series C and positioned the company for successful acquisition.

    Impact Metrics

    $60M+
    ARR Built
    1 → 40+
    Team Scaled
    $20M
    Series C Supported

    Core Competencies

    Built through hands-on operating roles across marketplaces, multi-location services, DTC, and B2B SaaS.

    Marketplace & Multi-Location

    • Two-Sided Marketplace Growth
    • Multi-Location / Portfolio Acquisition
    • Direct Booking & Demand Generation
    • Supply-Side Lead Generation

    Acquisition & Performance

    • SEO at Local Scale
    • Paid Acquisition ($100M+/yr managed)
    • Lifecycle & Retention
    • Conversion Rate Optimization

    Revenue & Unit Economics

    • LTV/CAC & Payback Modeling
    • P&L Ownership
    • M&A-Ready Growth Infrastructure
    • Fundraising & Investor Narrative

    Operating Leverage

    • AI-Native Workflows (Claude, Cursor, PostHog)
    • Agency Management & Lean Teams
    • Cross-Functional Alignment
    • Org Building (1 → 40+)