Active launch coverage
Disciplined unit economics
Across target markets
Reduced paid dependency
Chart shows quantified outcomes; other results are qualitative.
Regional startup with strong local traction but no scalable engine. Two-sided dynamics: emotionally sensitive consumer demand and a network of independent veterinarians on the supply side, with operational complexity in every new metro launch.
Architected the complete growth engine from scratch—SEO at local scale, paid acquisition, lifecycle marketing, and vet/clinic referral loops—integrated into a repeatable city-launch playbook. Repositioned the company narrative from services business to high-growth healthcare brand.
The outcomes that defined this engagement
Built defensible organic moat with 80%+ top-3 search visibility nationally—self-reinforcing demand flywheel
Designed repeatable local market launch framework powering profitable city-by-city expansion
Optimized unit economics so each new metro can hit profitability faster
Repositioned the company from a services business into a high-growth healthcare brand with disciplined, profitable unit economics
CodaPet moved from regional startup to the national category leader in in-home pet end-of-life care across 170+ metro markets, on a lean team using AI-native workflows and a small set of agency partners.