Growth in supplier base
93% reduction
Onboarded as suppliers
By Pacific Fin Capital
Chart shows quantified outcomes; other results are qualitative.
Marketplace stuck on the supply side. Needed to scale enterprise contract manufacturer acquisition fast enough to attract enterprise demand—Unilever, Nestlé, Coca-Cola won't show up without inventory.
Joined as W2 Head of Growth via Miliki & Co. Built the entire supply-side acquisition engine from scratch, focusing on systematic enterprise supplier acquisition rather than one-off BD.
The outcomes that defined this engagement
8x growth in enterprise supplier base on a lean budget
Drove supplier CAC from $150 to $11—a 93% reduction
Landed enterprise logos (Unilever, Nestlé, Coca-Cola) as marketplace suppliers
Supply-side traction was a direct driver of acquisition by Pacific Fin Capital
The strategic frameworks behind this work — explore them in the System.
The supply-side acquisition engine was structurally identical to two-sided marketplace problems across other portfolios—and led directly to a successful acquisition by Pacific Fin Capital.