Growth in supplier base
93% reduction
Onboarded as suppliers
By Pacific Fin Capital
Chart shows quantified outcomes; other results are qualitative.
Marketplace stuck on the supply side. Needed to scale enterprise contract manufacturer acquisition fast enough to attract enterprise demand—Unilever, Nestlé, Coca-Cola won't show up without inventory.
Joined as W2 Head of Growth via Miliki & Co. Built the entire supply-side acquisition engine from scratch, focusing on systematic enterprise supplier acquisition rather than one-off BD.
The outcomes that defined this engagement
8x growth in enterprise supplier base on a lean budget
Drove supplier CAC from $150 to $11—a 93% reduction
Landed enterprise logos (Unilever, Nestlé, Coca-Cola) as marketplace suppliers
Supply-side traction was a direct driver of the majority-stake recapitalization by Pacific Fin Capital
The strategic frameworks behind this work — explore them in the System.
The supply-side acquisition engine was structurally identical to two-sided marketplace problems across other portfolios—and led directly to a majority-stake recapitalization by Pacific Fin Capital.
Send your numbers through a short intake. I'll read them before we talk, and on the call I'll tell you where you're losing money and what I'd do about it, in order. No charge, and you keep the plan either way.