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    Shiftgig: Pre-Revenue → $60M+ ARR Two-Sided Marketplace · Acquired

    Industry
    Two-Sided Staffing Marketplace · Acquired
    Timeline
    2013 – 2015
    Company
    Shiftgig
    Two-Sided Marketplace
    Demand Generation
    Team Building
    B2B CAC
    Series C

    Key Results

    Outcomes at a glance
    $60M+ARR Built

    From pre-revenue

    2M+Worker Supply

    Acquired

    1,200 ENT + 20K SMBDemand Side

    Customers acquired

    50%B2B CAC Reduction

    While sustaining 40% MoM

    The Challenge

    Pre-revenue two-sided marketplace needing simultaneous worker supply and enterprise/SMB demand at scale—with ruthless CAC discipline because two-sided economics break fast otherwise.

    The Approach

    Joined as Employee #14 and VP Marketing. Built marketing functions from scratch and scaled the org from 1 to 40+ while running aggressive supply and demand acquisition in parallel.

    Key Achievements

    The outcomes that defined this engagement

    1

    Pre-revenue → $60M+ ARR two-sided marketplace growth

    2

    Cut B2B CAC 50% while sustaining 40% MoM growth

    3

    Built marketing org from 1 to 40+ staff

    4

    Supported $20M Series C and successful acquisition

    The Outcome

    Established the template for portfolio-scale two-sided acquisition: parallel supply and demand engines with shared infrastructure—and a successful exit.

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