Fill in the intake below and I'll have worked through it before we talk. No discovery call, no getting up to speed. On the call I'll tell you where you're leaking money and what I'd do about it, in order. You keep the plan. Most of it you can run yourself, and I'll tell you which parts.
Almost everyone shows up sure the answer is a new channel or more spend. It rarely is. Here's what I look for, the thing you'd say that gives each one away, and what I'd do about it first.
“Our conversion rate fell off a cliff.”
Sometimes it did. Usually the rate fell because traffic grew. I watched a team get ready to rebuild a funnel that was working. Rate down 40%, traffic doubled, bookings up 32%. Nothing was broken. The report just divided by a bigger number.
First moveCheck the count before you touch anything that's working.
“Plenty of traffic. Almost no inquiries.”
They showed up, looked, and left, and you never recorded that they were there. Nine times out of ten you're capturing the email on submit instead of on entry, so everyone who hesitated is invisible to you. That group is bigger than the one that finished.
First moveCapture earlier, and give them a reason worth the trade.
“Paid social drives real volume and none of it converts.”
Meta is very good at a forty dollar decision you make without thinking. At four hundred or four thousand, people leave and think about it for days. The ad is usually doing its job. Nothing follows them home.
First moveBuild the follow up before you buy more traffic.
“Almost all the traffic comes from one platform.”
Paid isn't the problem. Paid is usually the fastest thing you own. The problem is that with no list behind it, you pay again every time you want to say something to somebody who already knows who you are, and the platform sets that price.
First moveCapture, so the second conversation is free and the paid gets cheaper.
“You've got something a competitor can't buy, and it's nowhere on the page.”
Years in the trade, an audience, a list, a reputation, data nobody else has. It's usually the real reason someone should pick you, and it's usually stuck in the founder's head instead of sitting where the decision gets made.
First movePut it where the decision happens.
“You can't say which source produced your last ten customers.”
Then everything after this is a guess, mine included. Worse is data you don't trust. I've pulled a spend number off a connected dashboard, known from the account it was wrong, and thrown the whole channel out of the report rather than plan against it.
First moveInstrument first. Knowing is where you get to the next step.
“Knowing is where you get to the next step.”
One question decides how useful this call is. Can you see your own funnel? If you can, we spend the time on what to change. If you can't, we spend it getting you eyes, because everything after that is a guess. Either way you leave with the order of operations. I'd rather you go run it than hire me to run it.
If you've got one or two people running marketing and nobody senior above them, one call won't fix that. The Growth Desk is the ongoing version: two group calls a month with your team, async review between them, and one number the work has to move.
Same questions I'd ask on the call. Answer them here and we skip to the answers. Estimates are fine, skip anything you don't have, and the math updates as you type.
Your answers save as you go. No charge, and it ends at thirty minutes.
Fill in visitors and customers and this starts doing the math. Add spend and gross profit and it'll tell you what a customer costs you and whether the first sale covers it.
Nothing. Thirty minutes, and it ends at thirty minutes.
There isn't one. I'll tell you what I'd do and in what order, and most of it you can run yourself. If you don't hire me, install the analytics anyway. You'll get more out of that than out of anything else I say.
So we don't spend the call on discovery. Last one I ran, the four answers that changed my read most came in the final five minutes. Get them up front and the asking drops from twelve minutes to about three. The rest goes to answers.
Estimate, or skip it. Not being able to find a number is a finding on its own, and it's usually the first thing worth fixing.
No. You get the read whether or not there's a reason to work together. If there is, I'll say so at the end and you can decide later.
Anyone spending real money or real effort to grow. A traditional business, a startup, a public company. If you haven't started acquiring customers yet, the growth diagnostic will do more for you than I will.