For owner-operated businesses · $2M–$50M

    A mid-eight-figure business, built by a five-person team — a system that runs without the founder in the building.

    That's the proof, not a promise — and one story of several. I've driven $400M+ in revenue on systems like it, and I've sold to 2,000+ operators exactly like you — so I know how you buy.

    $400M+
    Revenue driven
    ROAS at $2M+/mo spend
    40–90%
    CAC cut
    $0→$100M
    Built from zero
    Sold into · Ford · Walmart · Waste Management · BWAY
    Both sides of the market

    I've sold to businesses like yours — and built and exited my own.

    No other growth exec can write both lines. Most have sold to VPs of Marketing at software companies their whole careers — they've never been in your lobby.

    The vendor side · kinship
    Sold into 2,000+ traditional operators.

    Ford and BWAY at FactoryFix; Waste Management and Walmart and 2,000+ $10M+ businesses at Shiftgig. I know how you evaluate, what procurement looks like, and what makes you throw a pitch in the trash — because I spent fifteen years earning signatures like yours.

    The operator side · proof
    Built revenue that kept producing without the founder.

    $400M+ in revenue driven across companies that grew — and kept growing — on a system the team ran, not a founder in the building. That's the mechanism, and it's the one I build inside your business.

    The record · checkable

    Revenue that repeats without the founder.

    Not a pitch — a record. Specific results a diligence team could check, each one built on a system the team runs with or without me in the room.

    ShiftgigVP Marketing · Employee #14

    Scaled a labor marketplace to $100M on a system the team ran — not the founder.

    $0→$100M
    Revenue · acquired
    2M
    Workers
    2,000+
    Businesses sold into

    The revenue engine kept producing at scale across 2,000+ traditional operators and 20,000+ SMBs — Waste Management, Walmart, and the regional businesses underneath them — and the company was acquired.

    CubiiVP Marketing · First marketing hire

    Turned a $40K monthly loss into profit in 60 days — on a system, not the founder's hustle.

    60 days
    Loss → profitable
    $100M
    Exit

    Took a consumer-hardware company losing $40K a month to profitable in 60 days, created the under-desk fitness category, and built the engine behind a $100M exit.

    PartnerSlateHead of Growth

    Cut enterprise CAC 93% with an engine that ran on system, not heroics.

    $150→$11
    Enterprise CAC
    Enterprise pipeline

    A supply-side engine for a B2B marketplace (Unilever, Nestlé, Coca-Cola) that ran on system, not heroics — growth that led to a majority-stake recapitalization.

    GlacierGrid (Therma)Head of Growth

    Sold hardware + SaaS to the skeptical operator, then rebuilt the whole funnel.

    600%
    Qualified pipeline
    −60%
    CAC payback

    Restaurant and facilities operators — the prove-it-works-before-I-pay buyer. Repositioned into a larger category and rebuilt the growth function around it, securing a $19M Series A.

    The RealRealPaid Acquisition · via Miliki & Co.

    Scaled paid into a $100M+/yr revenue engine at a public company — at 7× ROAS.

    ROAS held at scale
    $100M+/yr
    Attributed revenue

    Rebuilt paid acquisition (NASDAQ: REAL) from a cold restart and brought the team in-house — holding 7× ROAS as spend grew from $300K to $2M+ a month, and cutting CAC 40%.

    And when you're ready to step back

    Revenue that runs without you is worth more than years of margin.

    The freedom to step back is the first payoff — but it's not the only one. When you do decide to sell or hand off, a buyer values your business on a multiple of its earnings, and that multiple moves on how much of the revenue survives your departure. Owner-dependent revenue trades at a discount; a transferable engine trades at a premium.

    Two of the companies I built were acquired for exactly that — the revenue repeated without the founder, and buyers paid up for it. On a business doing eight figures, a single turn on the multiple is worth millions, more than years of operating margin. It's measured against your sale price, not your lead volume.

    The deliverable

    What "the revenue engine" actually means.

    Not a strategy deck. A working system a buyer can inspect, verify, and keep after you leave.

    01

    A demand-to-close system that runs without you

    Documented and transferable — not carried in your head, your relationships, or your calendar. The engine leaves with the sale, not with you.

    02

    Owned channels that compound

    SEO, content, and lifecycle that keep producing after the ad spend stops — so revenue doesn't reset to zero the month a buyer takes over.

    03

    Attribution a diligence team can verify

    Pipeline discipline and numbers a buyer can inspect and trust. Predictability you can prove on paper, not assert in a pitch.

    04

    Unit economics that raise the multiple

    CAC, LTV:CAC, and payback moved to numbers that lift enterprise value — not just a bigger, more expensive top line.

    The honest fit

    Who this is for.

    This work earns its keep in a specific situation. If three of these four sound like you, we should talk.

    01

    Owner-operated, $2M–$50M in revenue

    Traditional businesses — services, manufacturing, distribution, facilities, healthcare — where the owner still is the growth engine.

    02

    Two to five years from a sale or succession

    Far enough out that engineering predictability actually moves the multiple; close enough that it's the priority.

    03

    Revenue that depends too much on you

    Relationships, referrals, and your presence in the room. A buyer discounts exactly that dependence — and pays a premium for a system that survives your departure.

    04

    You want the build, not another scorecard

    You've had the assessment and the framework. What's missing is someone who builds the revenue engine those tools only measure.

    Common questions

    The questions owners actually ask.

    What exactly do you do?

    I build the revenue engine that keeps producing after you step back — documented, transferable, and verifiable — so the growth is an asset a buyer can underwrite instead of a risk that leaves with you. Advisors, exit planners, and EOS coaches assess and framework the business; none of them build that engine. That build is the whole job.

    Why does that raise what my business sells for?

    Buyers pay a premium for revenue that is predictable and transferable, and a discount for revenue that walks out the door with the owner. On a business doing eight figures, a single turn on the multiple is worth more than years of operating margin — which is why engineering that predictability before you go to market is the highest-return work left in the company.

    I've never paid six figures for anything marketing-shaped. Why is this different?

    Because this isn't marketing spend — it's engineering the asset you're about to sell. The return isn't measured in leads or impressions; it's measured against your sale price. The proof is on the record: two of the companies whose revenue systems I built were acquired, and the revenue repeated without the founder in the building.

    Do you understand a business like mine?

    I've sold into more than 2,000 traditional mid-market operators — from Ford and Walmart down to $10M regional businesses — and landed Ford and BWAY at FactoryFix. I know how you evaluate, what procurement looks like, and what makes you throw a pitch in the trash, because I spent fifteen years earning signatures exactly like yours.

    Do you work nationally?

    Yes. I'm based in Chicago, but this work is national — the engagements are built around your business and your buyers, not your zip code.

    The first step

    Start with your number, not a pitch.

    The first conversation is a diagnostic: where your revenue depends on you personally, what that dependence costs you at exit, and whether engineering it out is worth doing before you go to market. If it isn't the right move, I'll tell you.