Most companies at this size have one or two people running marketing and nobody senior above them. They're not short on effort or tools. They're short on having watched this go wrong before. So I sit with them twice a month, go through what they're running, and tell them what to change next.
No charge, and you leave with the plan either way.
Sixty minutes each, their agenda, not mine. They bring what they're actually working on that week. It's a group call, so the whole team hears the same answer instead of one person relaying it badly.
They send a landing page, an ad set, an email flow, a dashboard that looks wrong. I answer inside a day. Most of the value lands here, because the question shows up on a Tuesday and doesn't wait two weeks for a meeting.
We pick the number the work is supposed to move, and every call starts there. It's the difference between a team that's busy and a team that's getting somewhere.
What your team worked on, what moved, what I'd do next, and what I'd stop. You stay current without sitting on the calls.
That's the gap this fills. A senior marketer costs a salary plus the year it takes to find out whether you picked right. This is a fraction of that and you can stop whenever it stops earning.
None of these are effort problems. They're pattern problems, and a team that hasn't seen the pattern before will run into each one until somebody tells them what they're looking at.
Conversion rate fell 40%, so the team starts rebuilding a funnel that was working. Traffic had doubled. Bookings were up 32%. The report just divided by a bigger number.
The email gets recorded when the form is finished instead of when it's started, so everyone who hesitated is invisible. That group is bigger than the one that finished.
Paid social is very good at a forty dollar decision. At four thousand, people leave and think for days, and nothing follows them home. The ad was fine.
All the traffic comes from one platform and there's no list behind it, so you pay again every time you want to reach somebody who already knows you.
Fifteen years of this, from a company's first marketing hire up to nine-figure paid programs. The leaks rhyme at every size, which is the only reason two hours a month is enough.
Send your numbers through the intake, I'll read them before we talk, and we'll spend the call on what I'd actually do. If the desk makes sense after that, we'll talk about it. If it doesn't, you keep the plan and go run it.
A fractional CMO runs your marketing. This doesn't. Your team keeps running it and gets someone who's done it before to think it through with them. It costs less, it asks less of you, and it doesn't create a dependency you have to unwind later.
Whoever touches marketing. The person running paid, the one writing email, the founder if you want to be there. It works best when the people doing the work are in the room, because they're the ones with the real questions.
Depends on the size of the team and how much async sits between the calls. It's a monthly retainer with a short minimum, and it's built to be cheaper than a bad hire. I'll quote it on the call.
That's who it's for. Junior people usually aren't short on effort or tools. They're short on having watched something like this go wrong before.
Thirty minutes, no charge. You send your numbers through the intake first, I read them ahead of time, and we spend the call on what I'd actually do. If the desk makes sense after that, we'll talk about it. If it doesn't, you still leave with the plan.