AI-native growth leadership for companies that need more than campaigns. I build growth that compounds — owned channels that keep producing after the spend stops — by connecting positioning, acquisition, product, and data into one accountable engine.
An operator who's done it five times — across DTC, B2B, and marketplaces — proven on both nine-figure paid scale and owned flywheels.
The people who own this space win on one motion or a personal brand. I win on operator range and proof — built and exited across every motion, on both paid scale and owned channels.
Peers pick one lane and own it. I've built and exited a company in every one — so the range is on the record, not on a slide.
Most operators live at one end of this line. I've anchored both — nine-figure paid acquisition and an owned engine that keeps producing after the spend stops.
DTC consumer, B2B SaaS, and two-sided marketplaces — with an exit in each. Most growth leaders specialize in one lane. I've built and sold across all three.
I've run $100M+/yr in paid media at The RealReal and built an ~80% owned-channel business at CodaPet. Owned over rented is a choice I've proven at scale, not a limitation.
Co-founder, five exits, P&L on the line. I build growth from inside the company — not from a coaching seat once the hard part is over.
I work where trust and timing beat clever targeting — high-consideration, hard-to-market categories — and hold the line on unit economics, cutting CAC 30–60% as growth compounds.
The offer is unclear. The data is fragmented. Paid media is compensating for weak positioning. Teams are busy, but the business is not compounding. I find the constraint, rebuild the operating system around it, and make the number move.
I do not build a department around ambiguity. I use AI, sharp operators, and the right partners to create leverage — then keep ownership of the strategy, systems, and result.
Explore the full systemGrowth leadership should connect directly to revenue, margin, retention, and enterprise value — not activity reports.
Most growth problems are system problems, not channel problems. More channels do not fix a broken offer, unclear positioning, weak conversion, or bad instrumentation.
Most growth is rented from ad platforms — turn it off and it stops. I build organic, lifecycle, referral, and local engines that keep producing. At CodaPet that owned engine is now roughly 80% of volume.
I'm sharpest before a category has a name or a search term — end-of-life pet care, luxury resale, climate tech. In high-consideration purchases, trust and timing matter more than clever targeting.
I've scaled paid to nine figures at The RealReal and built DTC from zero on it at Cubii. Paid amplifies an owned foundation, so returns hold as spend grows instead of decaying.
Selected outcomes across consumer hardware, healthcare services, SaaS, and growth-stage companies.
Running the function solo, I built organic, lifecycle, and local presence into an engine that keeps producing without paid — so growth compounds instead of resetting each month. Paid amplifies it rather than carrying it.
As the first marketing hire, I created the want for a product with no search term yet, moved the company from a monthly loss to profitability, and built the engine behind a $100M+ acquisition.
I shifted the story from niche monitoring to grid responsiveness — unlocking a bigger market — then rebuilt the growth function around the new positioning and supported the path to a $19M Series A.
I scaled paid social into a primary revenue engine and rebuilt the acquisition team in-house, holding 4× ROAS as spend grew — paid used as a tool on top of an owned foundation.
Scaled acquisition, referral, and organic growth while helping grow the team from one to more than forty staff and contractors.
Asha was a pleasure to work with while I was at The RealReal. We were in the middle of a transition with our paid social programs and he was able to step in and get up to speed really quickly to restructure and optimize our paid social program on Facebook. The programs he built quickly showed results as we implemented the recommendations that he had to improve performance. In addition, I enjoyed the conversations I had with him on digital marketing as he's a thought leader in this space and has great ideas on how to improve performance
What can I say about Asha? I've learned more from him about digital marketing for startups than anyone else I've ever worked with. He knows every tool and trick in the book to maximize the smallest of startup budgets. His strategies are well thought out and based on the needs of customers in the industry you are pursuing. If you are running a startup, I highly recommend having Asha on your side in some capacity.
I am a Chicago-based growth executive, operator, and advisor. My career spans consumer hardware, SaaS, healthcare services, luxury, B2B, and multi-location businesses.
The common thread is not the business model. It is the challenge: creating demand before a category has a name, clarifying the story, rebuilding the engine, and scaling without losing economic discipline.
I build growth that compounds — owned channels that keep producing after the spend stops — rather than growth you rent from ad platforms. I have built large teams and run entire functions alone; the model fits the stage, but the accountability never changes.
I do my best work in the categories that are hard to market — the high-consideration purchases people agonize over, where trust and timing beat clever targeting.
The same first questions I ask every company: do the unit economics actually work? Get your score and the one number worth fixing first.
CAC, LTV, payback period, and LTV:CAC ratio in seconds.
Compare against SaaS, e-commerce, marketplace, and consumer norms.
See the single lever that unlocks the most efficient growth.
Healthy economics with room to compound.
Sample output — enter your own numbers to see your growth score and the single lever worth fixing first.
Frameworks and teardowns from the work — no fluff, no spam.
For founders and operators who want growth that compounds instead of growth they rent — one accountable engine connecting positioning, acquisition, product, and data, with owned channels at its core. Send a note; I'll respond within 48 hours with a straight read on your situation.
Tell me about your growth challenges — I'll respond within 48 hours.