Growth executive and operator. Over 15 years I've engineered capital-efficient growth at scale—hundreds of millions in revenue from high-ROAS paid spend, compounded by owned channels—turning ambitious companies into category leaders in the categories that are hardest to market.
See how I workProfitable revenue generated across portfolio companies
Including Cubii ($100M+ acquisition) and PartnerSlate
From Series A through growth-stage rounds
Profitable CodaPet markets — built by a 5-person team (Asha + 4 FT contractors)
Early in my career I learned the hard way that the companies that win don't chase random tactics—they build systems. The ones that compound start with a single real person and the urgent pain they'll actually pay to fix, not the "nice to have" everyone politely nods at.
Across marketplaces, multi-location services, DTC, and B2B SaaS, that approach has driven results like CAC cut from $150 to $11, 600% pipeline growth, $100M+ in cumulative media spend managed, and $400M+ in profitable revenue—often with deliberately lean teams. At CodaPet, four full-time contractors and I built the national category leader across 170+ markets, profitably.
I've founded two companies and taken three to exit, so I think like an owner—P&L, unit economics, and fundraising narrative, not just channels. And I've built teams before—1 to 40+ at Shiftgig, a seven-person department at GlacierGrid—what I proved at CodaPet is that I understand the systems deeply enough to build them myself. I've codified that into a repeatable operating system I can hand over to run without me, from offer and discovery through funnels, attribution, paid, CRO, and a Growth OS.
I run lean — at CodaPet, a five-person team built the profitable category leader across 170+ markets
I think like an owner: P&L, unit economics, and exit value over vanity metrics
I build durable growth engines that keep running after I hand them over
Zero-to-one and scale-to-exit — three exits across five companies built
A comprehensive skill set developed through hands-on leadership in diverse market environments
Let's explore how strategic marketing leadership can transform your organization's trajectory.