Growth executive and operator. Over 15 years I've built growth that compounds—owned channels over rented ad spend—turning ambitious companies into category leaders in the categories that are hardest to market.
See how I workProfitable revenue generated across portfolio companies
Including Cubii ($100M+ acquisition) and PartnerSlate
From Series A through growth-stage rounds
Profitable CodaPet markets — built by a 5-person team (Asha + 4 FT contractors)
Early in my career I learned the hard way that the companies that win don't chase random tactics—they build systems. The ones that compound start with a single real person and the urgent pain they'll actually pay to fix, not the "nice to have" everyone politely nods at.
Across marketplaces, multi-location services, DTC, and B2B SaaS, that approach has driven results like CAC cut from $150 to $11, 600% pipeline growth, $100M+/yr in performance media, and $200M+ in profitable revenue—often with deliberately lean teams. At CodaPet, four full-time contractors and I built the national category leader across 170+ markets, profitably.
I've founded two companies and taken five to exit, so I think like an owner—P&L, unit economics, and fundraising narrative, not just channels. I've codified that into a repeatable operating system I can hand over to run without me, from offer and discovery through funnels, attribution, paid, CRO, and a Growth OS.
I run lean — at CodaPet, a five-person team built the profitable category leader across 170+ markets
I think like an owner: P&L, unit economics, and exit value over vanity metrics
I build durable growth engines that keep running after I hand them over
Zero-to-one and scale-to-exit — five companies taken to successful exits
A comprehensive skill set developed through hands-on leadership in diverse market environments
Let's explore how strategic marketing leadership can transform your organization's trajectory.