I am a Hands-on Growth Marketing Leader

Led growth efforts, contributing to a $19M Series A funding round. My role was to rebuild the growth & marketing functions transforming a slow moving organization into an agile, growth focused org. My strategic repositioning of the business model, informed by data-driven insights and a deep understanding of customer needs led the transition from a rebranded IOT product to an smart cooling and refrigeration platform directly impacting CO2 emissions.

Revitalized B2C strategies while slashing customer acquisition cost (CAC) by 40% & rebuilding the paid acquisition team while in-housing all functions. Implemented an agile testing framework that combined data analysis with customer empathy to tailor the experience, yielding a 4x return on investment (ROI) and driving substantial revenue growth in 2022.

As the very first hire, I played a pivotal role in scaling DTC revenue from $0 to several-million dollars annually while doubling revenue quarterly & remaining profitable. Successfully expanded sales channels to include Amazon, Sam's Club, and QVC by leveraging a data-driven approach coupled with a deep understanding of customer pain points. Reduce customer acquisition costs by 50%, significantly impacting profitability. Sold for $100 million.

As Growth Leader, spearheaded the launch and rapid scaling of PartnerSlate (an AI-powered CPG matchmaking platform). Developed a growth blueprint informed by both data and market understanding, resulting in an 8x increase in new consumer acquisition while significantly reducing CAC from $150 to $11 per brand. These efforts culminated in the company's acquisition by Pacific Fin Capital within 11 months.

I helped CamDo Solutions achieve significant revenue growth in a short timeframe. By leveraging CRM, data analytics, and A/B testing, I refocused their marketing strategy and streamlined their product mix from 30 to 4 core offerings. My data-driven approach optimized customer targeting, resulting in a remarkable tripling of their revenue within 6 months while dramatically increasing profitability.