Asha Frazier: Hands-on Growth Marketing Leadership

My career is defined by repeatable successes, from launching startups like Cubii, Shiftgig and FactoryFix to revitalizing established brands such as The RealReal and Golfnow, demonstrating a unique ability to replicate success across diverse industries. My hands-on approach ensures that every growth initiative is meticulously implemented and optimized for maximum impact. As a strategic player-coach, I excel at developing and leading high performance teams provide extraordinary outcomes.

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My Thoughts, Insights, and Guides

The Path to Clarity: A Guide for Making Better Decisions

8 min.Sep 30, 2024

The Power of Combining Unique Partnerships and PR with Influencer and Affiliate Marketing

5 min.Sep 16, 2024

VCs Close Their Wallets: Is This the End for Startups, or a Chance to Shine?

3 min.Jun 18, 2024

A Step by Step Guide to Building Market Leaders (Start at Zero).

9 min.Jun 11, 2024

Balancing Data with Experience and Judgment: A Quick Guide

3 min.May 26, 2024

Cubii: A Case Study on Agile Growth

5 min.Apr 30, 2024

Harley-Davidson: More Than Motorcycles, a Lifestyle Brand

3 min.Apr 30, 2024

Unleash the Power of Community: Building a Loyal Following Like Duolingo

5 min.Apr 30, 2024

🚀 The Untapped Power of Community Engagement

3 min.Apr 30, 2024

The Outreach Playbook for 2024: Tech, Tactics, & Trust

3 min.Apr 4, 2024

What I Do

I partner with high-growth companies and established brands to unlock their full potential through data-driven growth strategies. Whether you’re scaling from zero to eight figures or optimizing an already thriving business, I bring a unique blend of strategic insight and hands-on execution. My experience spans across multiple industries, where I've consistently delivered 10x to 50x revenue growth, built high-performing teams, and reduced customer acquisition costs. I don't just advise—I roll up my sleeves and work alongside your team to ensure every growth initiative is executed to perfection. I've spent my career navigating and leading companies through various stages of growth, from scrappy startups to established enterprises. My unique ability lies in not just identifying what needs to be done, but also in rolling up my sleeves to ensure it's executed flawlessly. Whether it’s building a high-performing team, removing roadblocks, or designing strategies that resonate with real customer needs, I thrive on turning complex challenges into clear, actionable steps that drive measurable growth. I excel at the the following:

Building and Leading Teams

Problem-Solving and Strategic Insight

Deep Understanding of Customer Behavior

Executing Strategy and Driving Results

Revenue Catalyst and Profitability

Funding Success

Testimonials

Asha was a pleasure to work with while I was at The RealReal. We were in the middle of a transition with our paid social programs and he was able to step in and get up to speed really quickly to restructure and optimize our paid social program on Facebook. The programs he built quickly showed results as we implemented the recommendations that he had to improve performance. In addition, I enjoyed the conversations I had with him on digital marketing as he's a thought leader in this space and has great ideas on how to improve performance

Dan Wong, The Real Real

https://www.linkedin.com/in/danjwong

What can I say about Asha? I've learned more from him about digital marketing for startups than anyone else I've ever worked with. He knows every tool and trick in the book to maximize the smallest of startup budgets. His strategies are well thought out and based on the needs of customers in the industry you are pursuing. If you are running a startup, I highly recommend having Asha on your side in some capacity.

Patrick O'Rahilly, CEO FactoryFix

https://www.linkedin.com/in/patrickjr/

Asha and his team at Hackless have been a big help to my company. Our core customer can be hard to find, but Asha used his expertise to grow my business every month since we engaged his services. I highly recommend his digital marketing services and encourage anyone to consider engaging his services too.

Matthew Chapdelaine, Critical Infrastructure Partners

https://www.linkedin.com/in/matthew-chapdelaine/

I’ve been fortunate to be mentored by Asha. Asha brings a sensibility to digital marketing that's often lost in all the hype. Accordingly, he has introduced me into the digital market space in which further solidified my future roles in data analytics. Asha is accountable to many different operating aspects at Shiftgig and does a great job of balancing everyone’s needs while keeping the interests of the overall brand in mind.

Andrey Moy

https://www.linkedin.com/in/andrewmoy1

My Successes

GlacierGrid (Seed -Series A)

Led growth efforts, contributing to a $19M Series A funding round. My role was to rebuild the growth & marketing functions transforming a slow moving organization into an agile, growth focused org. My strategic repositioning of the business model, informed by data-driven insights and a deep understanding of customer needs led the transition from a rebranded IOT product to an smart cooling and refrigeration platform directly impacting CO2 emissions.

The RealReal (Public)

Revitalized B2C strategies while slashing customer acquisition cost (CAC) by 40% & rebuilding the paid acquisition team while in-housing all functions. Implemented an agile testing framework that combined data analysis with customer empathy to tailor the experience, yielding a 4x return on investment (ROI) and driving substantial revenue growth in 2022.

Cubii (Acquired)

As the very first hire, I played a pivotal role in scaling DTC revenue from $0 to several-million dollars annually while doubling revenue quarterly & remaining profitable. Successfully expanded sales channels to include Amazon, Sam's Club, and QVC by leveraging a data-driven approach coupled with a deep understanding of customer pain points. Reduce customer acquisition costs by 50%, significantly impacting profitability. Sold for $100 million.

Shiftgig (VC Backed/Acquired):

Started as Employee #14 & an individual contributor and grew to become Head of Marketing, spearheading data-focused marketing initiatives, propelling revenue growth to over $60M and expanding the user base to 1M+. My ability to analyze data and empathize with customers allowed me to scale the B2B customer portfolio to 1,200+ .

PartnerSlate (Acquired)

As Growth Leader, spearheaded the launch and rapid scaling of PartnerSlate (an AI-powered CPG matchmaking platform). Developed a growth blueprint informed by both data and market understanding, resulting in an 8x increase in new consumer acquisition while significantly reducing CAC from $150 to $11 per brand. These efforts culminated in the company's acquisition by Pacific Fin Capital within 11 months.

CamDo Solutions (Privately Held)

I helped CamDo Solutions achieve significant revenue growth in a short timeframe. By leveraging CRM, data analytics, and A/B testing, I refocused their marketing strategy and streamlined their product mix from 30 to 4 core offerings. My data-driven approach optimized customer targeting, resulting in a remarkable tripling of their revenue within 6 months while dramatically increasing profitability.